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1. Our commitment to privacy

One Little Day Pty Limited (ABN 18 632 896 630) (referred to as we, our and us) is committed to protecting the privacy of all Personal Information that we collect from you and to complying with our obligations under the Privacy Act 1988 (Cth) (Privacy Act) and the Australian Privacy Principles.

Please take a moment to read our Privacy Policy as it describes what happens to your Personal Information that is collected via the Website.

2. Definitions

Personal information means information or opinion about an identified individual, or an individual who is reasonably identifiable.

Privacy Policy means this privacy policy.

Sensitive Information has the meaning given in the Privacy Act.

Website means our website at www.onelittleday.com.au.

In this Privacy Policy, wherever includes or including is used, it will be read as if it were followed by (without limitation).

3. Overview

Where practicable, we will deal with you anonymously or under a pseudonym. However, where you do not wish to provide us with your Personal Information, you will not be able purchase our products and services.

We collect and hold Personal Information that is reasonably necessary for, or directly related to, one or more of our functions or activities.

4. Our purposes for handling your Personal Information

As a general rule, we only handle Personal Information for purposes that would be considered relevant and reasonable in the circumstances. We will only collect Personal Information that is necessary for the purposes described in this Privacy Policy, or other purposes specifically communicated to you. We use fair and lawful methods to collect Personal Information.

We collect, hold, use and disclose Personal Information to:

• provide you with products and services;

• promote related products and services to you;

• enable you to access information about us and our products and services;

• comply with our legal and regulatory obligations; and

• otherwise manage our business.

5. Types of Personal Information we collect

We obtain Personal Information directly from customers and via our Website and from maintaining records of information provided in the course of providing products and services.

When you browse our Website
You do not have to give us any information in order to simply browse on our Website.

However, we may need to collect certain details from you if, for example, you want to place an order or make a payment for products or services.

When we provide you with products and services
To provide products and services to you, the Personal Information that we collect includes your name, email address, phone number and delivery and billing address.

6. How we handle your Personal Information

We will collect and hold your Personal Information in a fair and lawful manner, and not in an unreasonably intrusive way.
We obtain Personal Information directly from you.

Direct collection
We may collect the Personal Information you directly give us through some of the following means:

• when completing the registration process on our Website;

• when you place an order to purchase our products and/or services;

• when you request any information regarding our products or services in person, by phone or via our Website;

• while conducting customer satisfaction surveys;

• whilst administering any of our services; and

• as otherwise required to manage our business.

Automatic collection
We may collect your Personal Information automatically through some of the following means:

• we may collect information about how you use our Website to assist us to provide you with more tailored products and services and to enable us to develop and improve our products and services;

• we may also collect information from the devices and networks that you use to access our Website to help us develop and secure our services; and

• we may use ‘cookies’ to store and sometimes track information about you, but only on an anonymous basis.

7. Use and disclosure of Personal Information

We will only use and/or disclose your Personal Information in accordance with the Privacy Act and the Australian Privacy Principles.

Primary purposes
The primary purposes for which we use and disclose your Personal Information include:

• giving you the ability to access and use our Website;

• procedures for registering as a member of our Website;

• verifying your identity;

• providing you with our products or services;

• providing you with information in relation to the use of our products or services;

• providing quality assurance for our products and services;

• providing you with information available on our Website;

• maintaining user records;

• administering and managing our products or services, including charging, billing and collecting debts;

• responding to your enquiries and feedback regarding our business, our products and our services;

• complying with government legislation and regulations; and

• internal management purposes, complaint handling, planning, quality assurance and audit purposes.

Specific examples of third parties to whom we may disclose Personal Information include:

• our third party service providers (such as our third party providers of backup and data storage services, content services, website hosting services, marketing services, market research and analytical services, games and competition services, prizes, distribution, delivery and mailing services);

• our third party providers of software and services which incorporated in, or integrated or linked with, our Website;

• any purchaser or potential purchaser of our business or assets;

• our professional advisers, including our accountants, auditors and lawyers; and

• government and regulatory authorities and other organisations, as required or authorised by law.

If your Personal Information is disclosed to or processed by recipients located outside of Australia, we will take all reasonable steps to ensure that those recipients comply with the Privacy Act and the Australian Privacy Principles. These steps may include ensuring that the recipient is bound by contractual arrangements that require them to safeguard your Personal Information in a manner equivalent to the standards required under the Privacy Act. Additionally, we will ensure that such transfers are made only where it is lawful and necessary for the purposes described in this Privacy Policy.

Secondary purposes
We may also use and disclose your Personal Information we collect for a secondary purpose. A secondary purpose is one which is related to the primary purpose of collection. Some of the secondary purposes for which we may use your personal information include:

• promoting and marketing our products and services to you;

• product and service development;

• customer and market research; and

• keeping you informed of any changes to our business, products and services or other offerings that may be of interest to you.

We will not use or disclose your Personal Information for any other purpose unless you have consented to that use or disclosure.

Direct marketing
We may use your Personal Information, including your contact details, to provide you with information about products and services, including those of third parties, which we consider may be of interest to you.

We will not disclose your Personal Information to third parties for marketing purposes.

You may opt out at any time if you no longer wish to receive direct marketing information from us. You can make this request by contacting our Privacy Officer.

8. Access

You have a right to access your Personal Information. We will generally provide it to you but in some cases where and to the extent permitted by law, we may refuse access to some or all of that information. In those circumstances we will provide reasons.

To make a request, you will need to obtain and complete an application form verifying your identity and specifying what information you require. You should contact our Privacy Officer at info@onelittleday.com.au to make a request.

9. Accuracy and corrections

We will take reasonable steps to ensure your Personal Information is accurate, complete and up to date. If you believe that any Personal Information we hold about you is not accurate, complete or up to date, then please contact our Privacy Officer at info@onelittleday.com.au.

We will retain your Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once your Personal Information is no longer needed for the purposes for which it was collected, or for any legal or business purposes, we will take reasonable steps to securely destroy or de-identify the information.

10. Security

We will take all reasonable steps to ensure your Personal Information is kept secure.

We maintain appropriate physical, procedural and technical security for our offices and information storage facilities so as to prevent any loss, misuse, unauthorised access, disclosure, or modification of Personal Information. This also applies to disposal of Personal Information.

In addition, we protect Personal Information by restricting access to those people who need access to do their job.

If we become aware of an eligible data breach, as defined under the Privacy Act, we will promptly conduct an assessment to determine whether there is a likelihood of serious harm to any individual whose Personal Information is involved. If such a determination is made, we will, as soon as practicable, notify the affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Privacy Act. This notification will include the nature of the data breach, the kinds of information concerned, and recommendations on steps individuals should take in response.

11. Resolving personal information concerns

If you have any questions, concerns or complaints about this Privacy Policy, or our use of your Personal Information, please email our Privacy Officer at info@onelittleday.com.au or write to

The Privacy Officer
One Little Day Pty Limited
2/37 Devlan Street, Mansfield 4122 Email: info@onelittleday.com.au

Once a complaint has been lodged, the Privacy Officer will respond to you as soon as possible. We will endeavour to respond to any complaints received within 30 days.

You may also lodge a complaint with the Office of the Australian Information Commissioner by telephone: 1300 363 992 or email: enquiries@oaic.gov.au.

12. Changes

We reserve the right to change the terms of this Privacy Policy from time to time, without notice to you. The current version of our Privacy Policy is available on our Website.

The last update to this document was on 5 November 2025

@one_little_day

Our First and Biggest sale of the year is ON 🚨

This is our first sale of the year, do yourself a favor and get your Baby Shower Gifts, or 1st Birthday Gifts, organised now 🎁

We are moving warehouse and are trying to reduce the amount of boxes to move 🚚

We will have a Black Friday sale later, but not as big as this one 🤫 don’t tell anyone 🙃 Grab your Personalised Baby items before they are gone.

#onelittleday #sale #personalised #cottonblanket #newborn
...

6 1

Our Biggest and First Sale of the year is here 🎁

We are moving warehouse, and wanted to reduce boxes to move, so why not doing a Warehouse Sale 🙃

Get ahead with your Baby Gifts 🎁, 1st Biethdays 🎈🧸 or any special occasions.

We even have some of our Christmas sets on sale 🎄🎅🏼

#sale #onelittleday #personalised #cottonblanket #newborn
...

3 0

Our First and Biggest sale is here 🚨

Up to 30% on our Gifts sets 🎁
Get yourself organised this year early with your Baby Shower Gifts, 1st Birthdays or any special occasions ✨

We won’t go as big as this for our Black Friday sale 🫣🤫
...

0 0

Our Biggest and First Sale of the year is here 🎁

We are moving warehouse, and wanted to reduce boxes to move, so why not doing a Warehouse Sale 🙃

Get ahead with your Baby Gifts 🎁, 1st Biethdays 🎈🧸 or any special occasions.

We even have some of our Christmas sets on sale 🎄🎅🏼

#sale #onelittleday #personalised #cottonblanket #newborn
...

1 0

Our Online Warehouse Sale is now live 🚨

This is our first sale of the year, do yourself a favor and get your Baby Shower Gifts, or 1st Birthday Gifts, organised now 🎁

We are moving warehouse and are trying to reduce the amount of boxes to move 🚚

We will have a Black Friday sale later, but not as big as this one 🤫 don’t tell anyone 🙃 Grab your Personalised Baby items before they are gone.

#onelittleday #sale #personalised #cottonblanket #newborn
...

9 2

Our online Sale is now live 🎈 ...

13 0

Set your alarm 🚨

Our first sale of the year! Before we move into our new home, we’re clearing stock with up to 30% off on selected sets. Perfect time to grab your baby gifts and keepsakes! 🎁
...

8 0

To think we started in our Garage Back in 2019, to moving in a bigger space ✨🥹

The kids often ask us why we decided to embark on the journey of entrepreneurship.

Honestly, it all just happened - what started as a simple idea slowly grew into our family business.
I loved capturing them with their keepsakes when they were little, back in 2014 and 2016.

We wanted to design practical, high-quality, and usable baby items that could be gifted by anyone — uncles, aunties, friends, or godparents - even those who had no idea what to buy for a new baby 🎁

Every single mum and dad who has received a One Little Day blanket has told us it’s the most beautiful gift they’ve received for their little one — something they use every day, whether on walks or during naps.

We feel so grateful that we were able to take things slowly and be truly present while our kids were little.
Building our business allowed us the freedom to work around nap times and early bedtimes.

It hasn’t always been easy, but every challenge has been worth it - we wouldn’t have it any other way ❤️
...

76 15

November mums! This is your month 💙

Let us know in comment your due date ☺️

#pregnant #pregnancy #babyannouncement
...

36 10

All our Hooded Towels are now back in stock 🤍

Little Hadley with her Pink towel, Alex Brush font 🪡
...

10 0

Believe me, everyone will be asking where you got your Personalised Blanket from 🥰✨

Whether it’s for your baby’s birth announcement or a special gift for new parents, our personalised baby blankets always receive the same reviews — how beautiful they look and how amazing they feel to touch 🧶🪡

We are all about quality and service, delivering Baby Gifts 🎁 as fast as possible (processing time 1-2 Business days) for everyday use items 🤍

Not convinced yet? Have a browse through our website and read more than 6,000 ⭐️⭐️⭐️⭐️⭐️ reviews from our happy customers.
...

12 2

Believe me, everyone will be asking where you got your Personalised Blanket from 🥰✨

Whether it’s for your baby’s birth announcement or a special gift for new parents, our personalised baby blankets always receive the same reviews — how beautiful they look and how amazing they feel to touch 🧶🪡

We are all about quality and service, delivering Baby Gifts 🎁 as fast as possible (processing time 1-2 Business days) for everyday use items 🤍

Not convinced yet? Have a browse through our website and read more than 6,000 ⭐️⭐️⭐️⭐️⭐️ reviews from our happy customers.
...

0 0

The kids often ask us why we decided to embark on the journey of entrepreneurship. Honestly, it all just happened — what started as a simple idea slowly grew into our family business. ☺️🤍

I loved capturing them with their keepsakes when they were little, back in 2014 and 2016. We wanted to design practical, high-quality, and usable baby items that could be gifted by anyone — uncles, aunties, friends, or godparents — even those who had no idea what to buy for a new baby.

Every single mum and dad who has received a One Little Day blanket has told us it’s the most beautiful gift they’ve received for their little one — something they use every day, whether on walks or during naps.

We feel so grateful that we were able to take things slowly and be truly present while our kids were little. Building our business allowed us the freedom to work around nap times and early bedtimes. It hasn’t always been easy, but every challenge has been worth it — we wouldn’t have it any other way.
...

43 0

Our Bear 🐻 Comforters are back in stock too 🤍 ...

6 0